GITEX Global 2022 took place in Dubai and Microsoft participated in the annual technology exhibition. As a Silver Sponsor and a founding partner to DEVSLAM the newly introduced meetup community for coding developers. Highlighting solutions across tourism, fintech, retail, education, cybersecurity, and smart cities alongside its partners.
Microsoft showed participants what the future of mixed reality will look like under the theme “Believe the hype, it’s real”. This year at Microsoft’s GITEX 2022 hub, it hosted 26 partners to jointly showcase the latest Microsoft and Microsoft partner innovations and products.
For its flagship showcase, Microsoft partnered with Kagool to introduce a new use case for its HoloLens 2 device, which utilizes advanced Metaverse technologies to create a unique experience for tourists, allowing visitors to experience Dubai attractions virtually using Microsoft AI capabilities.
“GITEX remains the preeminent technology showcase in the region,” said Naim Yazbeck, General Manager, Microsoft UAE. “It is here that we predict and project. It is here that we showcase the new, whether it be a product, a service, or an opportunity. Microsoft has been the UAE’s partner on this journey for more than three decades and our involvement in GITEX Global 2022 will see our biggest presence yet as we look ahead towards a digital, connected future.”
Throughout the exhibition, Microsoft shared its thoughts on Web 3.0 and the role metaverse technologies, including the recently launched HoloLens 2 device, Mesh, and Teams, will play in the future of hybrid work. Microsoft also took a deep dive into cybersecurity and what it means in the multi-cloud era, covering the latest developments in the threat landscape and the implications of the multi-cloud reality for issues such as identity and data protection.
Microsoft speakers featured at AI Everything to explain the existing trends driving culture changes across the region in preparation for low code, no code, and the integration of smart solutions. At DevSlam, experts conducted a full-day Hackathon on day one of the exhibition and delivered a three-day certified coding masterclass.
At the Fintech Summit, Microsoft explored the challenges faced by start-ups in that space and how digital experiences have evolved in the FSI sector. Microsoft’s education experts also addressed the sector’s stakeholders on how distance learning will continue to take shape.
The next GITEX Global event will take place from the 16th to the 20th of October 2023 at the Dubai World Trade Centre.
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GITEX Global 2021 is underway in Dubai and Microsoft is taking the opportunity to showcase its latest technological innovations in the areas of the future of work and sustainable smart cities. Alongside partners such as Schneider Electric, AVEVA, Digital Okta, Predica, Cloud 4C, Crayon, Rackspace, Liferay, TechVista, Intertec and Jedox.
Microsoft’s theme at GITEX Global 2021 is creating a “bolder digital future together”, with the company mapping out its vision for a more sustainable future. The event is taking place at the Dubai World Trade Centre till the 21st of October 2021.
few things are more pressing today than solving the issue of climate change
Microsoft is challenging everyone to imagine a more sustainable future this year says Sayed Hashish, General Manager, Microsoft UAE. He notes that the company is constantly striving to find solutions to the most pressing challenges of our time. He adds that few things are more pressing today than solving the issue of climate change.
“We have partnered with Schneider Electric, to bring Dubai’s sustainability vision to life. Our collaboration, running on Azure and powered by the Microsoft Cloud demonstrates how a combination of cutting-edge technologies can translate large amounts of data into actionable, sustainability-focused outcomes. This will turn urban environments from being part of the climate problem into becoming part of the solution. Together with our partners, we look forward to showcasing some of the ground-breaking innovations which will empower our customers to thrive in the digital economy and hybrid work environment.”
Sayed Hashish
You can find Microsoft and Microsoft partners on the event floor at Hall 7, dubbed the Microsoft hub. It houses an experiential center where you can have a hands-on with their products and solutions. Such as the Sustainable Smart City Command Center demo, Microsoft Teams, Viva Connections, Xbox, Windows 11 and Surface laptops. It also features a talk area for discussions, keynotes and workshops.
Microsoft says GITEX delegates will be able to try out its future of work products and solutions that allows employees to work, learn, and play under new flexible relationships with employers, all fuelled by the intelligent cloud. The company will also show how a balance can be struck between in-person and digital collaboration.
Last year the company focused on showcasing how it supports sustainable farming using AI, Edge and IoT,
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Check out other stories making the news in the technology ecosystem in Africa and the Middle East.
Microsoft UAE is showcasing how it supports sustainable farming with AI and IoT at 40th GITEX Technology Week in Dubai.
Using AI, Edge and IoT, Microsoft’s agricultural solution FarmBeats built on Azure enables data-driven farming to maximize agricultural output.
This data-driven farming entails using data visualizations, analytics and machine learning. The results; it creates automated recommendations on water usage and soil quality. That the company notes help during challenging conditions.
This is part of Microsoft’s AI for good global initiative to support sustainable farming practices and contribute to food security.
Located at H6-D20, Hall 6, a Microsoft Hub has been set up to offer attendees an opportunity to discover and experience Microsoft technology and innovations.
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Sayed Hashish, GM Microsoft UAE showing Microsoft technology innovations at the Microsoft Hub at GITEX Technology Week 2020.
Microsoft notes that governments are now reimagining a more positive world. As such the company is investing alongside them into critical technological infrastructure to solve pressing challenges.
Speaking to the media, Sayed Hashish, General Manager, Microsoft UAE notes there will be a need to feed nine to ten billion people by 2050. “This will require a significant increase in food production. However, there is a limited amount of additional arable land, and water levels have also been receding. Cloud technology may prove crucial to address this agricultural challenge,” he continues.
Abu Dhabi Digital Authority, ADDA will use Microsoft solutions in enabling the enhancement of e-services across the emirate’s public agencies. Abu Dhabi Digital Authority announced they will use Microsoft Dynamics 365, Power BI and artificial intelligence tools to build an intelligent customer-service platform for citizens.
Microsoft D365 enables government institutions to unify data and open up doors to new capabilities. That will enhance scalability and cost-effectiveness, flexibility and allow the government to innovate freely. Sayed Hashish, General Manager, Microsoft UAE explains.
“Our partnership with Microsoft will allow us to build an intelligent customer-service platform. That will fulfil the ambitions of our leaders to streamline and optimise citizens and residents requests across Abu Dhabi government entities.
Through the intelligent solutions and CRM of Dynamics 365, we shall create a seamless omni-channel experience for citizens, lubricate workflow and case management and provide stakeholders and field workers with unparalleled and unprecedented decision-making capabilities through intuitive and in-depth business intelligence.”
Excellency Saeed Al Mulla, Government Service Executive Director ADDA.
“We are a long-time partner of the Abu Dhabi government in its ambitions to elevate its e-services to peerless standards. Abu Dhabi’s leaders’ vision of a secure, confident society with a competitive, sustainable and globally open economy, is one we share.” – Sayed Hashish
Surface Hub 2S in now available to businesses and organizations in the United Arab Emirates market. Microsoft made this announcement at GITEX Technology Week 2019 taking place in Dubai. Where the company and its partner organizations are showcasing solutions and services.
Microsoft MEA Surface Business Group Director, Mirna Arif notes the device was designed with the region’s teams in mind.
“With the latest addition to our Surface family, we have built a bridge between the digital and physical workspaces, in deference to how the nature of work continues to evolve. The modern workplace demands more from employees, and cross-skilled teams collaborating continuously has become the new norm.” – Mirna Arif
Mirna Arif adds that digital transformation has essentially become the empowerment of teams. “So we have designed Office 365 to put collaboration front and centre. Letting people work together in real time from any device.”
