GITEX Global 2022 - Microsoft showcases mixed reality, security solutions

GITEX Global 2022 took place in Dubai and Microsoft participated in the annual technology exhibition. As a Silver Sponsor and a founding partner to DEVSLAM the newly introduced meetup community for coding developers. Highlighting solutions across tourism, fintech, retail, education, cybersecurity, and smart cities alongside its partners.

Microsoft showed participants what the future of mixed reality will look like under the theme “Believe the hype, it’s real”. This year at Microsoft’s GITEX 2022 hub, it hosted 26 partners to jointly showcase the latest Microsoft and Microsoft partner innovations and products.

GITEX Global 2022 Microsoft hub with Microsoft Partners and participants

For its flagship showcase, Microsoft partnered with Kagool to introduce a new use case for its HoloLens 2 device, which utilizes advanced Metaverse technologies to create a unique experience for tourists, allowing visitors to experience Dubai attractions virtually using Microsoft AI capabilities.

“GITEX remains the preeminent technology showcase in the region,” said Naim Yazbeck, General Manager, Microsoft UAE. “It is here that we predict and project. It is here that we showcase the new, whether it be a product, a service, or an opportunity. Microsoft has been the UAE’s partner on this journey for more than three decades and our involvement in GITEX Global 2022 will see our biggest presence yet as we look ahead towards a digital, connected future.”

Throughout the exhibition, Microsoft shared its thoughts on Web 3.0 and the role metaverse technologies, including the recently launched HoloLens 2 device, Mesh, and Teams, will play in the future of hybrid work. Microsoft also took a deep dive into cybersecurity and what it means in the multi-cloud era, covering the latest developments in the threat landscape and the implications of the multi-cloud reality for issues such as identity and data protection.

GITEX Global 2022 Mircrosoft education tech

Microsoft speakers featured at AI Everything to explain the existing trends driving culture changes across the region in preparation for low code, no code, and the integration of smart solutions. At DevSlam, experts conducted a full-day Hackathon on day one of the exhibition and delivered a three-day certified coding masterclass.

At the Fintech Summit, Microsoft explored the challenges faced by start-ups in that space and how digital experiences have evolved in the FSI sector. Microsoft’s education experts also addressed the sector’s stakeholders on how distance learning will continue to take shape.

The next GITEX Global event will take place from the 16th to the 20th of October 2023 at the Dubai World Trade Centre.

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