Microsoft showcases AI, IoT tech supporting sustainable farming at 40th GITEX Technology Week

sustainable farming at 40th GITEX Technology Week Microsoft Azure FarmBeats

Microsoft UAE is showcasing how it supports sustainable farming with AI and IoT at 40th GITEX Technology Week in Dubai.

Using AI, Edge and IoT, Microsoft’s agricultural solution FarmBeats built on Azure enables data-driven farming to maximize agricultural output.

This data-driven farming entails using data visualizations, analytics and machine learning. The results; it creates automated recommendations on water usage and soil quality. That the company notes help during challenging conditions.

This is part of Microsoft’s AI for good global initiative to support sustainable farming practices and contribute to food security.

Located at H6-D20, Hall 6, a Microsoft Hub has been set up to offer attendees an opportunity to discover and experience Microsoft technology and innovations.

Microsoft notes that governments are now reimagining a more positive world. As such the company is investing alongside them into critical technological infrastructure to solve pressing challenges.

Speaking to the media, Sayed Hashish, General Manager, Microsoft UAE notes there will be a need to feed nine to ten billion people by 2050. “This will require a significant increase in food production. However, there is a limited amount of additional arable land, and water levels have also been receding. Cloud technology may prove crucial to address this agricultural challenge,” he continues.