Microsoft is partnering with the Mohammed VI Polytechnic University (UM6P) to provide Moroccan student developers, startups, and Small and Medium Enterprises (SMEs) with training, resources, and technology.
Microsoft and UM6P will develop a curriculum to skill up Moroccan student developers to prepare them for the job market. Startups incubated at the UM6P startup campus will get access to technology, markets, and investors. Morocco-based startups will also get access to the Microsoft for Startup Founders Hub and the Microsoft Entrepreneurship for Positive Impact program.
The partnership, UM6P says “will provide multiple audiences with stronger access to technology and upskill startups and SMEs with valuable digitization skills“.
“Looking forward to the positive impact that we jointly can and will deliver to learners, jobseekers, SMEs, and startups“, says Salima Amira, Microsoft Morocco General Manager, speaking about the partnership.
“We are convinced that by increasing the number of qualified young professionals and empowering startups and SMEs to achieve sustainable growth, we will contribute positively to the growth of the digital economy in Morocco and across Africa.”
UM6P will also identify and enroll SMEs in need of digitization support as well as provide them with access to independent software vendors (ISVs) and Microsoft’s Airband initiative.
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Microsoft announces the appointment of Salima Amira as Country Manager for its operations in Morocco. In her new role as Country Manager, Salima will conceptualise strategies, allocate resources, oversee engagements, and highlight Microsoft’s work in Morocco. She is tasked with developing and maintaining relationships within the regional sales and marketing departments, as well as across Microsoft’s subsidiaries.
She has 17 years of experience as a leader within complex and competitive sales environments. Salima is an agile and analytical thinker with a strong technical background. Salima has held various roles within IBM and spent the last two years as Territory Manager for Morocco. Prior to this, she spent eight years selling services and solutions across industries. And six years at INWI in the telecommunication industry where she took on roles in B2B business development management and subsidiary management.
“I’m eager to join the Microsoft team in Morocco. To meet the people, get to know them, understand and embrace the culture, and support each member. Together as a team, I believe we can accelerate Microsoft’s plan for Morocco,” says Salima.
Salima expresses her goal of driving business development, client success, and partner empowerment by working closely with clients and partners to understand their market- and industry-specific needs. She is passionate about attracting talent and empowering people, linking their work to greater customer impact.
Salima Amira is a firm advocate for fostering a culture of inclusion, transparency, and trust. Guided by these pillars, she aims to successfully mentor her staff, instilling a resilient, growth-oriented mindset, to action the best strategies for scalable, innovative results that matter to clients, and the ecosystem at large.
Ibrahim Youssry, Regional General Manager for Microsoft’s Middle East & Africa Multi-Country Region, on her appointment, says, “We are thrilled to welcome Salima to the team in Morocco. With her wealth of experience and knowledge, she is set to successfully drive our shared goal of enabling digital transformation in the region.”
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