Microsoft is announcing the Windows PC Affordability in Africa Initiative, together with its OEM partners. A bold move to reduce pirating of Microsoft software in emerging markets.
Microsoft announced the initiative at a press briefing held in its Bryanston office in Johannesburg. The initiative, Microsoft says aims to “reduce the prevalence of Microsoft software piracy in Africa“.
I recently shared a post on Microsoft opening an official store page on the Jumia Nigeria online mall. Another move i personally believe will help consumers and businesses buy and use genuine Microsoft products and solutions. Far from that the new Windows PC Affordability initiative from Microsoft will tackle software piracy head on. The company is looking to address the issue of affordability and accessibility with this initiative. As it notes, more than half of the devices shipped into the Middle East and Africa run pirated Windows software.
Through the Initiative, “we aim to educate consumers on the risks of using pirated software” shares Bradley Hopkinson, Vice President, Consumer & Device Sales, Microsoft. He continues that Microsoft will “work with our PC ecosystem partners including Acer, Asus, Dell, Intel, Lenovo, Mustek and SMD to make Genuine Windows 10 PCs more affordable across Africa“.
Affordable devices under the Windows PC Affordability in Africa Initiative
Acer, Asus, Dell, Intel, Lenovo, SMD Technologies, Mustek are OEM partners working with Microsoft to build the affordable devices. This list can increase over the coming years. Windows 10 PCs under the initiative will range from about 150$ to 500$. Covering low to high end specifications. Acer Swift 3, Dell Latitude 3390, Connex Slim Book 2, HP 14 S are some of the early devices announced.
Microsoft’s Windows PC Affordability in Africa Initiative is currently focusing on genuine Windows 10 rollout at the moment. The company might include other products like Microsoft Office in the future.