Do you see that guy in the middle of the photo below all fashioned up like a top CIA, MI5 agent? He is Amazon’s founder and former CEO, Jeff Bezos. He currently is the Executive Chair of the Amazon Board, where he focuses on new products and early initiatives by the company.
In recent years he leapfrogged Bill Gates to become the world’s richest man for five years continuously. Like Elon Musk the guy is pretty much into lots of stuff, commercial astronaut, rockets et al.
In the end we are our choices. Build yourself a great story.
Jeff

Back to the image featuring Vin Diesel and Dwayne Johnson. This wasn’t for an amazon advert of how they are currently outmuscling Microsoft or Google. Neither is it a battle session between Cortana, Alexa, or Siri. lol 😃 it is a Photoshop meme that went viral.
Here below are some worthy notes from Jeff Bezos that shaped his life growing up. I hope you’ll catch a thing or two that will resonate or spur you on.
Keep inventing, and don’t despair when at first the idea looks crazy.
Jeff
Jeff Bezos says:
- Take on things you don’t know how to do and do them. It makes you resourceful.
- Each time you have a setback, using resilience and resourcefulness, invent your way out of the box.
- Minimize your regrets. You don’t want to be cataloging your regrets.
- In the end, we are our choices. Build yourself a great story.
- Without a willingness to fail, you cannot innovate. Because most innovations won’t work.
- Anytime you are doing something new and are criticized, you must figure out if those critics have validity.
- Keep inventing, and don’t despair when at first the idea looks crazy.
- You have to accept that your business is an experiment and it might fail.
- The most important thing is to be customer obsessed. Don’t satisfy your customers, figure out how to absolutely delight them.
Those are a few nuggets to get you going. Have a lovely weekend and cheers!
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