Microsoft is expanding its Surface devices market in Africa as it opens a new market in Egypt. The company is officially launching Surface Pro 7, Surface Laptop Go and Surface Go 2 for organizations in Egypt. This will increase the Surface market in Africa to two with South Africa being the only other market.
We are pleased to share the next step in our journey to support organizations and businesses says Mirna Arif, Country Manager, Microsoft Egypt, with the introduction of Surface Pro 7+, Surface Laptop Go and Surface Go 2.
It comes as no surprise to see Egypt become a market this quick as Mirna was the immediate Surface Business Group Director for the Middle East and Africa. It will be interesting to see the adaptation and growth of the devices in Egypt.
There is no immediate mention of prices. Microsoft says you can make an order for the devices through authorized device partners in Egypt. Alternatively, you can register your interest and find out more about the devices through Microsoft Certified Distributor, Redington Egypt.
Finn Morris, Surface Business Group Director at Microsoft Middle East and Africa notes, “We’re excited to introduce Surface products to the Egyptian market. Offering a new, Windows-powered alternative in the devices segment that balances security, aesthetics, speed and versatility.”
The announced Surface devices are currently heavily on discount across various markets and I will expect these to be as well. Microsoft also recently hosted an event to announce a new generation of Surface devices. The Surface Pro 8, Surface Duo 2, Surface Go 3, Surface Laptop Studio and Surface Pro X. I expect these new devices to be available to the Egypt market next year.
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Check out other stories making the news in the technology ecosystem in Africa and the Middle East.
Microsoft announces the expansion of its Surface device range into the South Africa market. Starting with the introduction of Surface Pro 7 and Surface Laptop 3 for both commercial and consumer customers.
The devices will be available for consumers to purchase from Incredible Connection stores and Vodacom starting July 29, 2020.
Surface Pro 7 and Surface Laptop 3 continue the brand’s tradition. Of best-in-class productivity, security, mobility and speed, the company notes. It introduces new processors and modern connectivity options in a world of remote work and learning.
“Rapid and continuous change define modern living and working – and the shift to remote working and education requires the right tools to stay productive and connected securely,” said Vithesh Reddy, Consumer and Channel Marketing Director at Microsoft South Africa.
“Microsoft’s Surface family is designed for just that kind of versatility, portability and productivity, so people can work and play faster, better, and stay connected wherever they are. As with previous Surface devices, we have delivered best-in-class upgrades for our new additions to the family, to ensure that individuals and organisations have access to the optimal performance they need to achieve more in the office, classroom, or out in the field.”
The Surface Pro 7 takes Microsoft’s iconic 2-in-1 design to the next level, with a faster and more versatile device for professionals on the go. Powered by a 10th Generation Intel® Core™ processor, Fast Charging, all-day battery1 and Instant On, the Surface Pro 7 provides modern connectivity with USB-C™ and USB-A ports.
Access to the latest devices
Businesses and consumers across South Africa will also have access to the latest edition of Microsoft’s most beloved laptop series. The new Surface Laptop 3 makes a statement though a thin, light, and elegant design, offering rich tone-on-tone colour options and new metal keyboard finishes. Surface Laptop 3 is now available in two sizes – 13.5-inch and 15-inch and features a vibrant PixelSense™ Display touchscreen.
The device delivers improved speed and performance with the latest 10th Generation Intel® Core™ processor, up to 11.5 hours battery life2, and Instant On. The Surface Laptop 3 15-inch consumer offering is powered by the AMD Ryzen™ Surface Edition processor.
“The Surface family has always transcended market expectations. – Whether in the consumer or corporate segment. – Providing devices at the leading edge of innovation, and establishing new benchmarks for excellence,” said Reddy.
“At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that cover the widest possible range of individual and business use cases – versatile, adaptable, powerful and secure to enable remote working or schooling.”
Adds Gary Pickford, CCO at Tarsus Distribution, “We’re excited to introduce the Surface Laptop 3 and Surface Pro 7 products to the South African market, offering a new, Windows-powered alternative in the premium mobile segment. The models we are providing to our channel offer a blend of speed, style and versatility for notebook and tablet users looking for a Windows device with a high-quality finish and a device that balances security, aesthetics, speed and versatility.”
Pricing and Support
Recommended retail pricing for the Surface Pro 7 starts at R17 999.00. And the Surface Laptop 3 starts at R22 999.00.
The good things about the new market is that devices will come with support, warranties and extended warranties. To find out more about Microsoft Surface devices in South Africa, visit https://support.microsoft.com/en-ZA. Or call 0860 22 55 67 weekdays 9am – 9pm and weekends 10am – 6pm.
