Microsoft is expanding its Surface devices market in Africa as it opens a new market in Egypt. The company is officially launching Surface Pro 7, Surface Laptop Go and Surface Go 2 for organizations in Egypt. This will increase the Surface market in Africa to two with South Africa being the only other market.
We are pleased to share the next step in our journey to support organizations and businesses says Mirna Arif, Country Manager, Microsoft Egypt, with the introduction of Surface Pro 7+, Surface Laptop Go and Surface Go 2.
It comes as no surprise to see Egypt become a market this quick as Mirna was the immediate Surface Business Group Director for the Middle East and Africa. It will be interesting to see the adaptation and growth of the devices in Egypt.
There is no immediate mention of prices. Microsoft says you can make an order for the devices through authorized device partners in Egypt. Alternatively, you can register your interest and find out more about the devices through Microsoft Certified Distributor, Redington Egypt.
Finn Morris, Surface Business Group Director at Microsoft Middle East and Africa notes, “We’re excited to introduce Surface products to the Egyptian market. Offering a new, Windows-powered alternative in the devices segment that balances security, aesthetics, speed and versatility.”
The announced Surface devices are currently heavily on discount across various markets and I will expect these to be as well. Microsoft also recently hosted an event to announce a new generation of Surface devices. The Surface Pro 8, Surface Duo 2, Surface Go 3, Surface Laptop Studio and Surface Pro X. I expect these new devices to be available to the Egypt market next year.
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Check out other stories making the news in the technology ecosystem in Africa and the Middle East.
The device comes with a larger 10.5-inch display, improved battery life and a model with up to 64% faster performance.
Click to read about the technical specifications of the Surface Go 2 announced in May this year.
We’re excited to expand our Surface family with the addition of Surface Go 2 – our smallest and lightest two-in-one laptop says, Vithesh Reddy, Consumer and Channel Marketing Director at Microsoft South Africa. Its compact design and the versatility of a touchscreen and keyboard will appeal to businesses, schools, students and families, he continues.
He also adds that “Sharing Surface Go 2 with your family is seamless and secure. With parent-managed screen time limits, spending control and content filtering. Plus plenty of space for your photos, videos and music,” says Reddy.
The Surface Go 2 will start selling from the 22nd of October in South Africa.
Today, Microsoft introduced a refresh of some of its Surface devices. The announcement includes a refresh to the Surface Go, Surface Book, Surface Headphone and Surface Earbuds. Microsoft says the new Surface Go 2 device comes with a larger 10.5-inch display, improved battery life and a model with up to 64% faster performance. Surface Go 2 however still maintains its signature portability and thinness in spite of the changes. The lowest configuration of the device also sets the price at $399.
Panos Panay, Microsoft Chief Product Officer, Windows and Devices made the announcement sharing a candid work from home video situation on twitter.
Dimensions: 9.65 inches x 6.9 inches x 0.33 inches (245mm x 175mm x 8.3mm) Mechanical features: Magnesium body, kickstand with full-friction multi-position hinge to 165 degrees, magnetic attach for keyboard fold stability Color: Silver Physical buttons: volume, power Wi-Fi: Starting at 1.2 lbs (544 g), not including Type Cover LTE Advanced3: Starting at 1.22 lbs (553g), not including Type Cover
WiFi: Up to 10 hours of typical device usage LTE Advanced:3 Up to 10 hours of typical device usage
Cameras, Video and Audio
Windows Hello face sign-in camera (front-facing) 5.0MP front-facing camera with 1080p HD Skype HD video 8.0MP rear-facing autofocus camera with 1080p HD video Dual Studio Mics 2W stereo speakers with Dolby® Audio™ Premium
Type Cover Port
The company announced it will bring Surface devices later in the year to South Africa.
Unfortunately, the Surface Go Type Cover and Surface Pen are sold separately increasing the total bundled cost to about 600$.
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