Are you using genuine software on your PC? Probably not. Microsoft made a shocking revelation at the launch event of the Windows PC Affordability in Africa Initiative. An initiative aimed at providing affordable Windows products to reduce software piracy in emerging markets such as Africa.
The revelation came out when Deniz Ozen, Regional General Manager, Consumer and Device Sales, Microsoft Middle East & Africa, was talking about increase in malware attacks in the region. He notes that “as per our estimates, only a third of PCs being shipped into Africa include genuine software”. Because of this, data breaches and malware attacks have increased significantly, resulting in loss of important data and decreased productivity,”
According to Microsoft, more than half of the devices shipped into the Middle East and Africa run pirated Windows software. With Africa, experiencing a higher percentage. To put it in context, two thirds of devices shipped and sold in Africa don’t run on genuine software.
Even when it comes to those who try to buy genuine products, Microsoft says the pirated software is often installed without the end users knowledge. Leaving these users to suffer the consequences, which include data loss and unusable PCs.
A pirated version of Windows puts both PCs and people’s data at risk
Microsoft discloses, its goal is to “empower people to do great things on a Windows PC”. The company however says “a pirated version of Windows puts both PCs and people’s data at risk“.
A report by The Software Alliance reveals the overall rate of pirated software across the Middle East and Africa is 56 percent. Libya and Zimbabwe rate as countries with the highest users of unlicensed software in the region.
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Microsoft is announcing the Windows PC Affordability in Africa Initiative, together with its OEM partners. A bold move to reduce pirating of Microsoft software in emerging markets.
Microsoft announced the initiative at a press briefing held in its Bryanston office in Johannesburg. The initiative, Microsoft says aims to “reduce the prevalence of Microsoft software piracy in Africa“.
we aim to educate consumers on the risks of using pirated software
Through the Initiative, “we aim to educate consumers on the risks of using pirated software” shares Bradley Hopkinson, Vice President, Consumer & Device Sales, Microsoft. He continues that Microsoft will “work with our PC ecosystem partners includingAcer, Asus, Dell, Intel, Lenovo, Mustek and SMD to make Genuine Windows 10 PCs more affordable across Africa“.
Affordable devices under the Windows PC Affordability in Africa Initiative
Acer, Asus, Dell, Intel, Lenovo, SMD Technologies, Mustek are OEM partners working with Microsoft to build the affordable devices. This list can increase over the coming years. Windows 10 PCs under the initiative will range from about 150$ to 500$. Covering low to high end specifications. Acer Swift 3, Dell Latitude 3390, Connex Slim Book 2, HP 14 S are some of the early devices announced.
Microsoft’s Windows PC Affordability in Africa Initiative is currently focusing on genuine Windows 10 rollout at the moment. The company might include other products like Microsoft Office in the future.
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