Why Microsoft discontinued the production of Windows Phone

Why Microsoft discontinued the production of Windows Phone

Windows Phone was a mobile operating system developed by Microsoft as a successor to Windows Mobile and Zune. It featured a new user interface based on the Metro design language, which aimed to offer a simple and intuitive experience for smartphone users. Windows Phone was launched in October 2010 with much fanfare and optimism, but it failed to gain significant market share and popularity among consumers and developers. In December 2019, Microsoft officially discontinued the support and production of Windows Phone devices. But what were the reasons behind this spectacular failure?

One of the main reasons was the lack of apps. Windows Phone had a very small app store compared to its rivals Android and iOS, which offered millions of apps for various needs and preferences. Many popular apps such as Instagram, Snapchat, YouTube, Netflix, Spotify, etc. were either missing or poorly updated on Windows Phone. This made it hard for users to enjoy their favorite services and content on their devices. Moreover, developers were reluctant to invest time and money into creating apps for Windows Phone because of its low user base and revenue potential

Another reason was the lack of innovation. Windows Phone had some unique features such as Live Tiles, Cortana, Continuum, etc., but they were not enough to attract users who were already used to Android and iOS ecosystems. Microsoft also failed to keep up with the latest trends and technologies in the smartphone market such as dual cameras, fingerprint scanners, wireless charging, etc., which made its devices look outdated and inferior compared to its competitors.

A third reason was the lack of marketing. Microsoft did not do enough to promote its products and brand awareness among consumers. It relied too much on its loyal fans and partners such as Nokia (which it acquired in 2014) to spread the word about Windows Phone. However, this strategy did not work well because most people were unaware or indifferent about Windows Phone’s existence and benefits.

In conclusion, Windows Phone was a bold attempt by Microsoft to challenge the dominance of Android and iOS in the smartphone market but it failed miserably due to various factors such as lack of apps,
innovation, and marketing . Although Microsoft has officially discontinued Windows Phone, it has not given up on mobile entirely. It still offers some services such as Office, OneDrive, Skype, etc., on other platforms and is working on new projects such as Surface Duo and Windows 10X that could potentially revive its mobile ambitions in the future.

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What to expect from iPhone 15

What to expect from iPhone 15

Hello, fellow Apple fans! Are you ready for some juicy rumors about the upcoming iPhone 15? Well, you’ve come to the right place. I’ve scoured the web for some of the most anticipated features of the next-generation iPhone, and I’m here to share them with you. But be warned: these are not confirmed by Apple, so take them with a grain of salt. Or a whole shaker, if you prefer.

Here are some of the features that we might see on the iPhone 15:

A USB-C port

Yes, you read that right. The iPhone 15 could finally ditch the Lightning port and adopt the universal USB-C standard that is already used by many Android phones and laptops. This would make charging and data transfer much easier and faster, and also reduce e-waste. But don’t throw away your Lightning cables just yet: Apple might still keep them for some models or accessories.

A smaller dynamic island cutout

The notch on the iPhone has been a controversial design choice since it was introduced on the iPhone X. Some people love it, some people hate it, and some people just don’t care. But if you’re one of those who wish for a more seamless screen experience, you might be happy to know that the iPhone 15 could feature a smaller notch that adapts to different scenarios. For example, it could shrink when watching videos or playing games, and expand when using FaceTime or Face ID.

A periscope telephoto camera

One of the most impressive features of some Android phones is their ability to zoom in on distant objects without losing much detail. This is achieved by using a periscope lens that bends light through a prism inside the phone’s body. The iPhone 15 could adopt this technology and offer up to 10x optical zoom or even more digital zoom. This would make your photos look amazing from any distance.

Improved image processing

Speaking of photos, the iPhone 15 could also improve its image processing capabilities by using artificial intelligence and machine learning. This would allow for better noise reduction, dynamic range, color accuracy, and portrait mode effects. You could also expect more creative modes like astrophotography or night mode timelapse.

A redesigned titanium body

If you’re tired of cracking your glass back or scratching your aluminum frame on your iPhone, you might be interested in a more durable material: titanium. The iPhone 15 could feature a titanium body that is stronger and lighter than steel but also more resistant to corrosion and fingerprints. Titanium is also used in aerospace and medical applications, so you know it’s high-quality stuff.

Improved battery life

One of the most common complaints about iPhones is their battery life. No matter how big or efficient they make them, they always seem to run out at the worst possible moment. But fear not: the iPhone 15 could bring a serious battery life boost by using several tricks: faster memory that consumes less power, an improved display driver that regulates brightness better, reverse wireless charging that lets you share juice with other devices, and faster wired charging that fills up your battery in minutes.

New iOS features

Of course, no new iPhone would be complete without new software features as well. The iOS 17 update could bring some exciting changes to your phone experiences such as better FaceTime connectivity and audio with voice isolation and spatial audio, redesigned messages with shared playlists and photo collections, focus updates and changes to notifications with custom profiles and summaries, live text recognition with translation support, improved maps with interactive globes and detailed city views, enhanced privacy protection with app privacy reports and mail tracking prevention, among others.

There you have it: some of the possible features of the iPhone 15 that could make it worth upgrading from your current model (or switching from Android). Of course, these are all based on rumors and leaks so they might change before launch day (or never happen at all).

But hey, that’s part of the fun of being an Apple fanboy (or fangirl), right? Let me know what you think about these features in the comments below, and stay tuned for more updates on the iPhone 15!

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Microsoft to end support life for Windows 7 OS

Microsoft to end support life for Windows 7 OS

Windows 7
Windows 10

The official end to security updates and support life for the loved Windows 7 is almost here. From 14th January 2020 Microsoft says it “will no longer provide security updates or support for PCs running Windows 7“.

Microsoft recommends users think about making a move to Windows 10 within this period. The plan to have Windows 10 running on a billion devices by its 3rd year didn’t materialize. Currently Windows 10 is estimated to be running actively on 700,000 million devices. Hopefully this might help it get there.

There are two ways to do the upgrade from Windows 7 to Windows 10. Microsoft says “you can upgrade compatible Windows 7 PCs based on with a full license“. Alternatively you can “take advantage of the latest hardware capabilities, we recommend moving to a new PC with Windows 10“.

Will Windows 7 still work and can you install it? Yes you can. The main issue here is Microsoft will end any kind of support it gives to the OS to consumers first from the 14th. Enterprise users who have paid or will pay huge monies to keep getting support will be okay. Subscribers of Microsoft 365 Business will enjoy a free upgrade from Windows 7, 8, or 8.1 Pro. Also Microsoft says “by purchasing Microsoft 365 Business your users can upgrade all of their old Windows Pro licensed devices at no additional cost”.

For consumers the risk of new viruses, malwares, trojans etc that can breech your system is why you should move on. There were skepticism and issues with Windows 10 when it first debuted. But most people can attest to its stability and many helpful new features to keep you productive and efficient.

If you feel like the hardware specs on your windows 7 device is good enough for an upgrade, start planning for the leap. If it isn’t, there are many new devices today with the latest specifications that you can choose from.

Haven’t upgraded to Windows 10 yet? Share with us why.