Cannon is announcing the PowerShot V10 lightweight and easy-to-use vlogging camera for lifestyle and travel content creators. The all-in-one solution weighs 211g, offers 4K UHD movie recording, a high-quality microphone, built-in stand and 14 unique colour filters. The Canon vlogging camera targets those who want to take friends and followers along on their adventures, without having to carry a lot of equipment.
The PowerShot V10 features a sturdy vertical body design and can fit into a pocket. It promises compelling content thanks to a shake-free 4K UHD movie recording and professional looking background blur. The Canon PowerShot V10 features a large 1-inch CMOS sensor capable of delivering stunning 4K video quality, while also offering stills shooting capabilities. For added cinematic atmosphere, creators can quickly switch up the ambiance using any of the 14 included colour filter effects and Smooth Skin mode.
The Movie Digital IS mode is ideal for handheld videography as it helps with avoiding camera shake, offering sharper, cleaner footage with more detail and clarity. Matching the broad capabilities of various social media platforms, the PowerShot V10 can shoot in both orientations and record up to an hour of continuous video.
Its auto level feature can help keep your video straight and avoid slanted clips, reducing time needed to edit your content. High-quality sound to make your message clear Perfect for any outdoor or urban environment, the PowerShot V10 is equipped with two large stereo microphones designed for narration and a third audio noise reduction microphone.
Canon PowerShot V10 specifications
Compact and lightweight vertical body
Wide angle lens focal length 6.6mm (35mm equivalent focal lengths are 18mm in stills and 19mm in video mode), f/2.8 maximum aperture
Movie recording in 4K UHD at 29.97/25.00 fps and Full HD at 59.94/50.00 fps
Face-tracking AF
Smooth Skin movie shooting mode
Large stereo microphone
Tilt-up screen
Built-in stand (easy tilt adjustment up to 30 degrees)
14 colour filters
JPG still image shooting, equivalent to Scene Intelligent Auto
Connectivity: Wi-Fi, Bluetooth, Webcam [UVC/UAC]
On top of the built-in wind filter, an optional windshield can be purchased as part of the advanced accessories kit, further improving sound quality in outdoor conditions. Designed to capture all aspects of your life Housed in a vertical body and designed with simplicity in mind, the PowerShot V10 can be operated almost completely single-handedly. Equipped with a 2.0-inch LCD touchscreen which you can flip to the front, perfect for self-vlogging or recording others, it lends itself to handheld shooting, allowing you to easily capture emotions and create that intimacy between you and your viewers.
The built-in stand gives you the option to record more free-standing content like cooking tutorials, hauls or popular formats like ‘Get Ready With Me’, ‘Unboxing’, ‘AMA’ or listicle videos.
Canon’s Miraisha Programme has selected 10 young storytellers from the Mathare community in Kenya to receive a scholarship at KCA University, helping them to develop skills for a sustainable livelihood.
Canon Central and North Africa (CCNA), together with Canon Miraisha, has chosen 10 young students for film and photography scholarships at the KCA University. Selected out of 200 Canon Miraisha participants taking part in the programme since 2018, the budding creatives will go on to develop their visual storytelling skills at the prestigious institution.
Canon Miraisha goes viral
CCNA has released a series of videos on social media to raise awareness of the importance of the Miraisha initiative and to celebrate the hard work and success of the scholars, which reached an incredible number of over 100,000 engagements. You can watch the full story on the @CanonCNA social channels.
One of the programme’s focal points is to provide employment opportunities to young people across Africa coming from low socio-economic background. Miraisha partnered with MindMe International Community Training Programme, based in a particularly disadvantaged community in Mathare which lacks employment prospects for young people.
The partnership empowers local young people to further develop their existing creative skills and helps them access or even create job opportunities, benefitting both their personal development and their local communities.
Future storytellers
The KCA University scholarships, which run across two 14-week semesters from May to December 2021, will enable the students to develop their visual communication skills as well as open up and prepare participants for creative and professional opportunities. This is particularly significant as currently there are young people entering into employment and entering creative professions.
The scholars will work towards a Certificate in Film Technology, studying 12 subjects including video camera operations, screenwriting, editing, photography and film production techniques. Their final project will be to produce a short film, which will allow them to showcase the development of their skills from their time involved in the programme.
The 10 students who have been granted scholarships are: Anthony Mugendi Mwaura, Cynthia Wanjiru Thige, Paul Mutisya Muindi, Brian Stephen Okwara, Saida Wangui Masudi, Maria Mumbi Muthoni, Irmale Zainabu Irmale, Mogaka Victor Gekara, Kevin Wanyoike Wanjiru, and Mercy Wangui Ndungu.
Partnerships for change
Professor Joshua G. Bagakas, Deputy Vice-Chancellor at KCA University said: “The overwhelming response to the current Miraisha campaign is a resounding vote of confidence in Canon’s training program. KCAU is especially delighted that the campaign will give 10 deserving young people the opportunity to realise their aspirations by studying film at the university. Visual storytelling is a powerful communication tool in today’s world, and we are excited to continue partnering with Canon to empower students and continue transforming lives.”
Somesh Adukia, Managing Director at Canon Central and North Africa added: “The Miraisha Programme is designed to give young people the tools and support to develop their skills and improve not only their own lives but also the lives of those in their communities. We look forward to seeing the scholars nurture their creative talents during their time at KCA University.”
These scholarships are the latest example of the direct support the Miraisha Programme offers to its participants to upskill. Across the African continent, Canon’s ‘train the trainer’ initiative, sees some participants in Miraisha programmes come back to help run future editions, it has already led to 3 local people becoming employed as Canon Miraisha Trainers. Now in its seventh year, Canon’s Miraisha Programme has educated more than 5,680 young storytellers across the continent since its launch in 2014.
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