Smallholder farmers in South Africa are set to benefit from a 2.3 million dollar Microsoft investment aimed at driving sustainability in South Africa’s agricultural sector.
Through the investment, Microsoft will use technology to solve some of the challenges these farmers face. That prevents them from becoming commercially viable, efficient and sustainable.
Microsoft notes that smallholder farmers form an important part of the agricultural workforce in South Africa.
To achieve this, Microsoft will identify and work with South African tech companies to conceptualise, develop and roll-out various
Lillian Barnard, Managing Director at Microsoft South Africa notes the investment is aimed at making a real difference in one of South Africa’s most vital sectors.
“There is no doubt that South Africa’s smallholder farmers have significant potential to drive growth and employment opportunities. As well as enable other sectors within the country to ultimately drive food security.
This makes it critical to invest in the sector to address the challenges they face. Key challenges are a lack of infrastructure, access to competitive formal markets, production and business skills, funding and financial support to re-invest in their farming activities, and compliance with food safety regulations and legislation.”
“Our investment is aimed at making a real difference in one of South Africa’s most vital sectors by harnessing the power of technology. High-impact technological solutions will improve efficiencies in smallholder farming, lower the cost of production, improve access to local and international markets, improve compliance with legislation, and drive access to information, among others.Lillian Barnard, Managing Director, Microsoft South Africa.
By investing in the agriculture sector and unlocking the potential of technology to act as an enabler for growth and skills development, we are showing our commitment to driving sustainability and creating opportunities in one of South Africa’s most critical, job-creating industries.”
Investments in AgriTech
Last year, Microsoft South Africa announced a new evolved Microsoft Equity Equivalent Investment Programme to focus on investments in technology solutions in agriculture and digital transformation in the manufacturing sectors.
Don’t forget to subscribe to receive the latest news, offers, opportunities, etc. from the region. Check out other stories making the news below.
- This 7-in-1 smart multi-plug outlet extender does it all
- Blacks at Microsoft (BAM) Innovation Conference 2022
- My emotional attachment to Apple Watch Ultra
- The Beautiful link between Technology and Football
- Drop: a new way to send files, notes across mobile and PC devices
- Microsoft to train and support Moroccan student developers, startups, SMEs
- Microsoft hosts Startups Summit in Cape Town
- Microsoft trains Omani youth in cloud, data, and AI
- Have you tried Apple’s iPhone 14 satellite connectivity? It’s magical.
- Algiz 10XR, new ultra-rugged 10-inch Windows tablet