The Beautiful link between Technology and Football

The Beautiful link between Technology and Football

The men’s world Cup is an international soccer tournament contest by senior men’s national teams from various countries. It is one of the most popular international sporting competitions and over five billion people tune in to watch the tournament every four years.

This year’s FIFA World Cup which started on the 20th of November 2022 is being hosted by Qatar. Qatar is the smallest country ever to host the World Cup. Being a peninsular Arab country, whose terrain comprises an arid desert and a long Persian (Arab) Gulf shoreline of beaches and dunes. It has a population of about 2,931 million.

aerial view of fifa world cup 2022 stadium in Qatar

Football makes progress

Advancements in technology are made each day and it is no secret that these have been applied to various sports, including football. Due to various football leagues and continental cups, some of them don’t use specific types of technology due to the preference of the fans.

Technology has proven to be extremely helpful and has assisted match officials in making the right call. Albeit not always the most popular one.

Whether you call it football or soccer, the excitement of the beautiful game does unite fans all over the world. It is a well-known fact that technology can create controversy in a sport that is already loaded with passionate fans.

Technology continues to have a big impact on virtually every aspect of football life in recent times. If you’re thinking that technology is only used in industries and big organizations, keep calm and be ready to be surprised. You should know that it is now used in Football in all the major leagues in the world.

Football for the longest time has had no need to use technology when playing competitive matches. However, in the 2018 World Cup tournament in Russia, VAR established itself as an integral technology that helps to make crucial decisions during matches.

Looking into the future, the following are five ways Technology will help to enhance football:

  1. The rise and rise of Google Glass
  2. Giving Assistant Referees more helping hand with prozone
  3. Appealing Debatable decisions to a video reference
  4. Refereeing Debatable decisions to a video referee
  5. Goal-Line Technology

Check out what’s new on our YouTube channel. Subscribe to follow for the latest videos and news in the ecosystem.

[jetpack_subscription_form show_subscribers_total=”false” button_on_newline=”false” submit_button_text=”Subscribe to get updates right in your inbox” custom_font_size=”16px” custom_border_radius=”0″ custom_border_weight=”1″ custom_padding=”15″ custom_spacing=”10″ submit_button_classes=”” email_field_classes=”” show_only_email_and_button=”true” success_message=”Success! An email was just sent to confirm your subscription. Please find the email now and click 'Confirm Follow' to start subscribing.”]
Microsoft is keeping focus on fans and users not competitors

Microsoft is keeping focus on fans and users not competitors

Microsoft is focusing on fans and users not competitors in new cultural change

fans

Microsoft’s chief marketing officer Chris Capossela had a sit down with cheddar and spoke about marketing Microsoft. The conversation also included what millennials thought about Microsoft, Microsoft’s competitors and partners in the tech world.

During the discussion he talked about how CEO, Satya Nadella’s cultural change has brought about growth to the company. He said in embracing open source, Microsoft is driving tremendous Azure growth.

He said “millennials tell us purpose is more important to them than product. So we(Microsoft) have moved from the competitive focus we had in the past”.

Productivity and creativity are things that we really think we do well

On How Microsoft competes with Apple and other tech competitors Chris said; 

“It’s far better to focus on our own fans. The fans will talk about your stuffs. The fans will tell you honestly how to make your own products much better. We’ve moved away from the competitive focus to focusing on the people who use the stuffs.” 

This gives the idea that Microsoft is all in on the fans and users just not in the way they think about it. Fans have been disgruntled on the idea to kill off some products and services they loved. 

Responding to Questions on Microsoft putting their products on competing products he said; 

“It’s part of the cultural change, we need to bring our products to the platforms that our customers are using. Office on the iPad or iPhone, Minecraft on every platform. That is a natural thing for us to do when we put our customers at the center of our work”.

Our goal is really to make fans. They tell you where to take your products. When you focus on your fans great things happen.